One of Diggs top posts this morning was regarding the fact that iTunes has added “My Alerts” to inform you of when your favorite artists have a new song/album, and a new feature “Complete My Album” which is going to drive album sales and fulfills the wishes that music buyers have had for 40 years.
From the Article: “The feature, called “Complete My Album”, will allow customers who may have already bought individual tracks for 99 cents per song to receive credits for those tracks if they opt to buy the full album.”
When I first heard debates about whether this feature should be present in the iTunes store, I dismissed most proponents of the “Get credit for the single I bought” with the fact that for 40 years, we’ve been purchasing singles by Fatboy Slim, Modest Mouse, and even MC Hammer for between $1.99 and $4.99 (Yes! In Dublin, Ireland a CD Single costs $4.99), two weeks after the first single from the album went on sale (e.g. Gangster Tripping from the album You’ve come a long way Baby by the supreme Fatboy Slim) we went and bought the album too, we’d buy the $4.99 CD Single (or EP) Gangster Tripping love that and then buy the album (priced between $19.99 and $24.99) also, nobody brought their single’s into the Virgin Megastore and asked for $4.99 credit on the EP they already purchased.
iTunes dealt with the “I wanna get the single before the album is released” issue easily, Most Pre release albums sell for $9.99 on iTunes and when pre ordered give you the single two or three weeks before the album is released.
This didn’t provide folks who bought a Modest Mouse song off the album after it was released because they had to spend 99cents on the song and a week later, when they said “this song is so good, I want the album” they had to buy the $9.99 album, these folks felt shortchanged. I always thought it was a fine system as most of these albums are about $15 dollars on Amazon, so $9.99 plus 99cents is a great deal for the convenience that iTunes provides, besides, a lot of albums have only perhaps four, five, or six tracks that you want, the iTunes method of purchasing music allows us to buy just the four songs from that Fatboy Slim album and we never had that option in Virgin Megastore so isn’t that worth the odd 99cents when we decide to buy the entire album?
iTunes today has added the “Complete my Album feature” which gives credits for songs you’ve already purchased off an album, I hadn’t believed it was neccessary but now that it’s been implemented I think its fantastic, I think its going to sell a LOT of albums to people because now, one or two songs from an album aren’t just two songs but they’re a downpayment, you can buy the modest mouse single this week when you’ve a buck spare and another next week when you’ve another buck, but in three weeks, you might say “Hey, why not just buy the whole album, it’s only $7.97 after what I’ve already put down on it.
Fantastico.